What is the Business Behavioral Research Lab | Sam M. Walton College

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Facilities

The Business Behavioral Lab is located in room 127 in the J.B. Hunt Center for Academic Excellence. The facilities consist of a large computer lab, staging area, conference room, and eight break-out rooms. There is also an office and state-of-the-art control room used to control all technology throughout. For a complete breakdown of each room and it's capabilities please see the technology map in the orientation material.

Technology

The Business Behavioral Laboratories boast an impressive array of technology to assist you with administering your experiments. The lab has a control room with that is controlled centrally from a single Crestron touchscreen panel. The control room also has the following input systems for usage in any of the rooms: computer, document camera, microphones, an intercom system and six recording decks.

The computer lab provides 40 laptop computers with dividers and a large projector and screen which may be controlled either from the control room, or a laptop connected to a wall jack in the front of the room. SAP, DirectRT, MediaLab, and Visual Studio are all installed on each of the lab computers. Additional software can be installed, however, time must be scheduled before your experiment to install. The computer lab also has a partition and may be divided into two separate areas.

The staging area is outfitted with shelving and two broadcast quality cameras which are controlled from the control room. There is also a storage area which may be used to store products and materials in-between sessions.

Finally, break-out rooms 140 and 141 contain LCD monitors and two stationary cameras, both controlled from the control room. The cameras however, must be set in position manually prior to the experiment. There is also an intercom system in both rooms.

The new lab also expands the current laboratory’s ability to isolate decision makers who are making individual decisions such as survey responses, strategic play in game theoretic situations, or how to handle an ethical dilemma.

Technology is critical to this research as one must be able to control what information is presented to participants, to specify what information participants can share with each other, and to record what reactions participants have to the stimuli and the choices they subsequently make.